What’s up with BIDEN Beauty?


The brand’s features product is a blue,doubles sided beauty blender that is priced at $20.20./ Photo from bidenbeauty on Instagram

Aliyah Rodriguez, Features & Lifestyle Editor

If you’re tuned into the beauty community, politics or even general weird things that pop up on the internet, you may have noticed a new makeup brand called BIDEN Beauty making its rounds. BIDEN Beauty, a Joe Biden-themed makeup brand, debuted online on Sept. 30. 

The brand, launched by an anonymous group, is inspired by the Democratic presidential nominee Joe Biden. The brand is not officially tied to the Biden/Harris presidential campaign but does aim to raise money to support it.  

The brand sells items such as stickers and pins for $7.70, tote bags that say “America is beautiful” for $15, hoodies that say “Biden” on them for $46 and a Democrat blue beauty blender for $20.20 – get it?  

According to its website, the company’s main goal is to help encourage people to get out and vote. A response on the brand’s FAQ page says that BIDEN Beauty’s goal is to inspire Gen Z to Boomers to get out the vote. Inspired by Joe Biden’s own natural beauty, the brand hopes to show Americans that you are beautiful, powerful – and vital. BIDEN Beauty hopes to spread the message that American is and always has been beautiful, but to maintain this message, America needs to vote, and vote blue.” 

The brand’s only makeup item at the moment is the Biden beat makeup sponge that encourages users to “beat your face. Beat Trump. A press release introducing the brand also urged users to “cancel out orange for good, the only way beauty knows how — with color-correcting blue.” 

The brand also noted that more products are currently being made and will be launched in the days leading up to the election.  

The brains behind BIDEN beauty have stated that they will eventually reveal themselves to take credit for this brand, but we will have to wait and see if the reveal will come before or after the election.  

BIDEN Beauty isn’t the only brand promoting voter turn-outs; fashion giants Michael Kors and Levi’s have also gotten involved and created products centered around the upcoming election.  

I’m sure no one had a politics-inspired makeup brand square on their 2020 bingo card, but the year continues to prove that it’s still full of surprises.