Taylor Swift’s ‘Wildest Dreams’ music video sparks controversy
September 16, 2015
After the premiere of her newest music video and the newest single off of her 1989 album, “Wildest Dreams,” Taylor Swift was the topic of several negative articles and reviews.
Her video was criticized because it was set in Africa but still seemed to be centered on an all-white cast.
Joseph Kahn, the video’s director, intended for the video to be about the doomed love story of two actors on the set of a 1950’s film set in Africa.
Due to the fact that the video’s cast was not as racially diverse as one would have expected considering the setting of the video, it received negative backlash and comments claiming that the film was glorifying colonialism and promoting racism.
The music video’s director continues to deny these allegations.
“There is no political agenda in the video,” Kahn said in a statement. “Our only goal was to tell a tragic love story in classic Hollywood iconography.”
“This video has been singled out, yet there have been many music videos depicting Africa,” Kahn continued. “These videos have traditionally not been lessons in African history. Let’s not forget, Taylor has chosen to donate all of her proceeds from this video to the African Parks Foundation to preserve the endangered animals of the continent and support the economies of local African people.”
Everyone involved in the video has stated that they are proud of their hard work and do not understand why they have received so many negative comments from the public.
The “Wildest Dreams” music video, which reached 15 million views in three days on Vevo, was cast by an ethnically diverse group of people.
Of the director, producer and editor, two are African-American while the third is Asian American.
To make matters worse for Swift, many people who have worked in several African countries gave their opinions on this video.
Both James Kaaga Arinaitwe and Viviane Rutabingwa wrote for the National Public Radio last week.
“[We] are shocked to think that in 2015, Taylor Swift, her record label and her video production group would think it was OK to film a video that presents a glamorous version of the white colonial fantasy of Africa,” they said.
With all these negative comments on one end and all the people defending their choices on the other, one might wonder, where is Taylor Swift and what does she have to say about this?
She has chosen to stay silent and allow others to comment and defend her choices for her, most likely in an attempt to keep her out of the spotlight and prevent more unwanted responses.