Before student vendors even set up their tables to begin selling on Oct. 29, the CEO Club launched an aggressive promotion campaign highlighting each student vendor, their business, and pictures of their products. “Humanizing entrepreneurship is about saying ‘Behind every business or side hustle, there is a person or multiple people,’” said CEO Club Vice President, Louis Porco ’25. “Putting a face to each business and side hustle creates a deeper customer-vendor connection.”
Once student vendors were set up at 11 a.m., a steady stream of students. faculty and professors turned out to browse the product catalogue available. Vendors even browsed products from each other, including multiple jewelers. The marketing done by student vendors was also impressive. Some vendors offered giveaways to people who made a purchase or signed an interest form, some offered homemade treats to visiting customers and some gave away samples of their product.
By the time the pop-up shop concluded at 2 p.m., the 11 student vendors who participated in the pop-up shop grossed over $1,500 across 50 product sales. To capture the action that day, the CEO Club Executive Board (E-Board) hired student
photographer Kevin Hayes to help cover the event along with their Vice President of Marketing.
The 11 student entrepreneurs who participated in the Fall Fest Pop-Up Shop are:
- Balcacer’s Bouquets (Jared Balcacer)
- BandNJewelry (Breanna Baker)
- BeadedbyMedje (Medje Pierrot)
- Bling It on Bottles (Alexandria Tonzi)
- Henna by Roma (Roma Clifford)
- Jay Restorations (Jaiden Houston)
- Katie’s Crochet (Katelyn Galvin)
- ManesbyMorena (Yanessa Rivera)
Entrepreneurship blew into campus when the CEO Club hosted their Fall Fest Pop-Up Shop on Oct. 29. Student entrepreneurs were selling products and services on the Murphy Green, ranging from intricate henna designs to sneaker restoration services and customizable silk flower bouquets.
